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Sales
professionals from single outlets to the largest media companies
in the world rely on software from Matrix Solutions to get the answers
they need to grow advertising revenue. We'll let them tell you why
it’s an indispensable part of their sales strategy.
I love Matrix! I can’t believe that
in my old job I had to do this in Excel!
James C. Resor
Account Executive
WMOR-TV 32, Hearst Television
Tampa Bay, FL
I've been in the broadcast television sales business
for 16 years and currently oversee sales and marketing for 41 television
properties nationwide. Of all of the sales tools available, Matrix
offers me the fastest solutions to my daily questions. From historical
advertising billing to ad category growth, Matrix has a report that
will satisfy your needs. However, the biggest difference is the
personalized customer service they offer at Matrix. If I were limited
to only one sales management tool, Matrix would be it.
Eddie Melendez
Vice President & Director of Sales
Entravision Television Group
Santa Monica, CA
MatrixPlus has become one of the most important
resources in our sales effort. From account management, to category
reports and revenue projections – MatrixPlus is a one-stop
source for accurate and timely information. It has “supercharged”
our traffic system and made us better managers.
Chuck DeVendra
General Sales Manager
WBNS, Dispatch Broadcast Group
Columbus, OH
In our first year, we were able to improve local
billing by more than 40% due to more detailed account management
which was made much easier with Matrix Solutions.
John Stringer
Director of Sales
KMSB-TV 11, Belo Television
Tucson, AZ
I think of the Matrix Software as
my “one-stop shopping” source for all of my account
information-related needs. It’s such an efficient and excellent
resource to have at your fingertips. Matrix can give you quick and
easy answers on simple account questions, or when used to its maximum
potential, it can provide a powerhouse of data that arms the user
with what they need to succeed!
Tanya M. McGill
TV Sales Office Manager
WSB-TV, Cox Media Group
Atlanta, GA
Matrix is a fabulous tool! It has really made
our lives much simpler.
Scott Moody
Senior Vice President and CFO
Bonten Media Group
New York, NY
MatrixPlus has received rave reviews from a very
tough crowd… our account executives… and that’s
the highest compliment you can get!
Jordan M. Wertlieb
General Manager
WBAL-TV, Hearst Television
Baltimore, MD
Timeliness of information and the ability to use
it every day is very important to us, and MatrixPlus gives us exactly
what we need. Information that was once difficult to get a hold
of (such as pacing, forecasting, and category and agency comparisons)
is now easy to access. MatrixPlus is simple to use, and the information
is accurate, timely, and often needed on a daily basis!
Phil Johnson
Local Sales Manager
WPXI-TV, Cox Media Group
Pittsburgh, PA
At the touch of a button, we now have access to
historical and prospective information regarding the most important
sales numbers at the stations. There’s no question that we
have a competitive advantage with Matrix.
Dwight Walker
Vice President, Market Manager
Entercom Radio
San Francisco, CA
By using MatrixPlus, it is now a breeze to keep
records and merge accounts that have changed agencies and to maintain
historical billing.
Dave Slazinik
Local Sales Manager
KMOV-TV, Belo Television
St. Louis, MO
MatrixPlus is very user friendly and has been
invaluable in tracking activity with our account executives and
assisting in accurate revenue projections.
Cortlandt Cuffee
Local Sales Manager
KGW-TV, Belo Television
Portland, OR
Since I don’t have strong computer skills,
this program makes it simple for me. In a three step process, I
can get what I need.
Joe Pelliccio
Direct Sales Manager
WTNH-TV, WCTX-TV, LIN Television Corporation
New Haven, CT
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