The core of Matrix
Plus provides the foundation for media sales fundamentals and is built to support the flexibility and ease-of-use demanded by today's businesses.
Gain access to the right information at the right time and shift your business from reactive to proactive with quick access to measurements of progress-to-goal, and gain insight into the overall effectiveness of sales efforts. Whether you're a sales person, a manager or a corporate level business executive Matrix
Plus lets you track the status of hot button initiatives such as cross-selling, attrition, new business development and advertiser mix. Better information puts you a step ahead to achieve better results.
The Core of Matrix
Plus includes centralized, integrated
Budgeting & Performance Tracking,
Forecasting ,
Account List Management , Pacing and
Account Linking, and is supported by capabilities for merging accounts, and core reporting and analytics.
Budgeting & Performance Tracking
"Are you going to hit your number this month???" – Dir. Of Sales, AnyOutlet How many times have you heard or have you asked this question? Why do you even do a budget if you aren’t sure how to achieve it and don’t have the tools to track performance?
MatrixPlus Puts You in Control
MatrixPlus Budget capabilities provide you with absolute flexibility to enter and track budgets the way you want to. Take the budget you've been given – set it up and distribute it across accounts and sales people -- the way it makes the most sense for your organization, your market and to achieve or even exceed your goals. Then – stay on top of it with tools to see where your business is tracking – any time during the month.
Budget with Insight
Make your budget a strategic plan. Examine your business' past performance from a variety of angles using accurate information. Use this knowledge for planning, and to create a budget that aligns sales resources for the greatest impact. Create a budget that incorporates strategic initiatives and special projects that key-in on growth potential.
- Gain greater insight into how sales budgets are being met - Examine the composition of a revenue stream year-over-year for comparison, to analyze business strengths, opportunities and risks.
- Easily manage a “stretch” budget - Provides Manager-capability to assign a “stretch budget” for added incentive and to ensure achievement of revenue goals.
- View budget numbers from any report - View one or multiple budgets (in multiple reports) to measure and compare performance expectations with results and progress.
Staying On Track
The sooner you know how you’re performing each month, the sooner you can make changes to stay on course. Use MatrixPlus to see into your business every day. Track where you’re up and where you’re down. The ability to quickly filter and sort revenue by category, revenue stream, office, salesperson and account enables you to uncover potential problem areas in your business so you can take corrective action.
Forecasting
Sales Reports show the rear view mirror but Forecasting shows you what’s ahead – both good and bad. A reliable view of the future is key to controlling your destiny – and an edge in managing your business. Matrix
Plus gives you the tools to drive your team to reliable and accurate forecasts. Make decisions with confidence, better manage your inventory, and develop best forecasting practices with your sales staff.
- On-the-Fly Forecasting – Forecast from within any report. Make adjustments based on business changes, and real-time observations and discoveries.
- Integrated Pacing – View forecast in 3-month increments in conjunction with Pacing and improve long-term forecasting capability.
- Analytical capabilities – Apply sorting and filtering to help you easily uncover opportunities such as emerging categories.
- Single-click to details – Drill-down to view forecast and budget details for each account, salesperson, office, and/or revenue type to evaluate accuracy, trends and progress – with a single click.
- Fully integrated with budgets – provides the foundation for business analysis, and delivers consistency and accuracy for reporting.
- Monitor sales staff forecast accuracy –- Improve short-term forecasting through standard and custom reports.
- Apply weighted forecasts – DON'T let poor forecasters mislead you into a false sense of security (or concern). Allow your sales force to tell you how likely each piece of business is to close. This aggregate number is your "take to the bank" forecast. That "bank" is your boss.
Account List Management
Save time, save paper and save the headache that comes with juggling account and prospect history, billing, and the noise created by multiple entries for a single client. Now, manage everything from one place. In Matrix
Plus, everything is integrated, everything connects -- add, track and forecast prospects, and let our solution convert them to customers automatically. All relevant information is pulled-through when prospect status changes. For multiple account entries due to misspellings, name changes, mergers, and agency or office changes, IntelliLink links accounts for a consolidated account view and a true picture of account billing.
MatrixPlus is an all-in-one tool that treats account changes in a powerful, holistic way.
- Gain insight into the life of an account – See when a prospect or account was added, contact history, shifts in account ownership.
- Maintain all account changes – Assess every change and move that has been made over time. Use to deduce performance impact and to formulate account strategy.
- Auto convert from prospect to account – All prospect information is maintained and merged within MatrixPlus as soon as the account starts billing
- Preview account changes – Make redistributing accounts painless. Try out “what-if” scenarios to assess the budget and overall business impact of account moves and changes -- quickly and easily.
- Consolidate multiple accounts for apples-to-apples comparison – Use IntelliLink to virtually link multiple account entries for performance accuracy. Use to capture and manage the impact of account shifts - for local, national or office status changes.
- Manage your business from many aspects – Use a rich selection of account characteristics
to manage your business, including:
- Category
- Demo
- Office
- Revenue Type
- Sales Person
- Lost Business
- Agency Type
- Advertiser
- Account Creation Date
- Last Bill Date
Pacing
Most Pacing reports can tell you what business came in during a particular time period. What’s missing is what it really means – the details of what it’s comprised of.
Use Matrix
Plus to gain insight into the composition of your past revenue performance and answer forecasting questions and discrepancies with confidence. Our solution will tell you what you need to know, quickly, accurately, and with the benefit of viewing information from multiple perspectives. Isolate the most relevant billing by applying sorting, filtering, and custom account groupings and create a true performance baseline that leads to improved predictability for billing.
- Drill-down to details, on-the-fly – Did an account bill earlier than usual? Identify dependencies that can throw off your Pacing results. Instantly open category or advertiser detail to understand what contributes to fluctuations and variances.
- Access salesperson forecast and Pacing concurrently – Compare and contrast the Pacing view with the actual forecast from Sales. Use multiple validation points to ensure accurate period forecasting; identify unknowns and red flags requiring further investigation.
- A flexible, customizable view of Pacing – Look at Pacing by category, advertiser, or any other available MatrixPlus account characteristic.
- Create custom groups for Pacing – Create the basis for clean comparisons by eliminating distractions such as seasonality, one-time business and other revenue stream irregularities that affect pacing accuracy.
Intelligent Linking - IntelliLink Technology™
IntelliLink Technology takes Matrix
Plus account linking to a new level. In addition to being able to link accounts manually, IntelliLink offers greater time savings by providing a mechanism for automatically linking accounts from an invoicing system (Traffic and Billing) as its data is transferred into Matrix
Plus. Once accounts are linked, information provided in reports will combine billing information, displaying greater accuracy of performance results.
Linked accounts also have a central data store for contact management and needs analysis information so the relationship between the account entries is inherited throughout the system.
- IntelliLink automates linking accounts that share a common Advertiser but bill through different Agencies, Offices, or Revenue Types over time. As data transfers into MatrixPlus, changes in an Advertiser’s billing specifications can be grouped together.
- Users can configure the criteria that will link accounts sharing common Advertisers. There is also the option to share account Needs Analysis information between accounts that use MatrixPlus’ linking functionality.
