PITTSBURGH, February 3, 2011 - Matrix Solutions, the leading provider of sales management software for media companies, today introduced Virtual Sales Assistant (VSA), a service that works in collaboration with sales teams by performing on-going database maintenance in key areas keeping your Matrix database up to date, enabling better business performance. Since 1992, Matrix Solutions has been the leader of innovative and proven sales management software to the media industry, and currently serves nearly 10,000 customers at over 800 TV, radio, cable, newspaper, and interactive media outlets.

"We are excited to announce the availability of Virtual Sales Assistant," said DJ Cavanaugh, CEO and Partner of Matrix Solutions. "With this latest service offering, we continue to address the needs of our customers through our unique ability to intelligently link accounts and analyze large volumes of data, often across multiple traffic systems while creating business value beyond traditional offerings. The Virtual Sales Assistant provides easy access to information that will help better understand, manage and grow client relationships; allowing our customers to differentiate themselves in the marketplace."

The Virtual Sales Assistant enhances the value of Matrix Solutions software by integrating, cleaning, reconciling, and delivering the sales information necessary to make good business decisions. The VSA customized program will meet customers' information accuracy and budget requirements, allowing their sales team to focus on selling.

Highlights of the Virtual Sales Assistant include:

• Accurate and consistent Matrix reports and lists
• Customized reports and lists targeted to our customer's sales approach; not constrained by traffic and billing systems
• Capacity for sales teams to focus on revenue growth and customer relationship management, not database maintenance activities

An experienced team of professionals with strong media industry experience and excellent data management skills will deliver the VSA services. The Matrix Database Support Analysts (DSA) have years of direct knowledge applying organizational best practices to keeping databases clean and normalized. A DSA will be assigned to work in collaboration with customer teams, performing on-going database maintenance in key areas to keep their Matrix database up to date and correct. Matrix Solutions excels at providing media industry sales solutions, offering core expertise and a strong foundation in excellent customer service.

For more information, visit www.matrixformedia.com.

About Matrix Solutions
Matrix Solutions is the leading provider of sales management software for media companies. Our software products, Matrix SalesCenter™ and MatrixPlus™, help sales professionals develop and implement strategies to grow advertising revenue by providing the answers to questions about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Founded by a media company executive in 1992, Matrix Solutions serves approximately 10,000 customers at over 800 outlets representing more than 50 media groups throughout North America. Some of our customers include Cox Television, Entercom, Entravision, Time Warner Cable, LIN Television, Telemundo, Media General, and many others. For more information, visit www.matrixformedia.com.

Contact:
Brenda Hetrick
Matrix Solutions
bhetrick@matrixformedia.com
412.697.3020 (O)
412.996.4386 (M)