PITTSBURGH, August 10, 2010 -Matrix Solutions, the leading provider of sales management software for media companies, announced today that it has hired Mike Sutton as a Senior Account Manager and Brenda Hetrick as Director of Marketing Communications to expand its market reach and better service the company's growing customer base. Since 1992, Matrix Solutions has been the leading provider of innovative and proven sales management software to the media industry, and currently serves more than 10,000 customers at over 800 outlets.
Mr. Sutton brings over 15 years of enterprise level software sales expertise with multiple Fortune 500 media companies, most recently with Harris Corporation as Vice President of Sales. Before joining Harris Corporation, Mike was the Director of Sales for Optimal Solutions Inc. (OSI), a leader in traffic systems. He brings extensive industry knowledge, executive level business relationships and technical expertise to the organization.
"I'm very happy to be a part of Matrix Solutions and their expanding product and service offerings," said Sutton. "It's exciting to join Matrix Solutions during this significant time of growth and industry innovation. Matrix SalesCenter® and MatrixPlus™ are robust solutions that play a pivotal role, assisting sales professionals in building and executing their sales strategies while providing executives with the most comprehensive insight into sales and revenue trends and activities."
Ms. Hetrick joins Matrix Solutions from Highmark Inc, where she was a lead analyst in the eMarketing group. Prior to Highmark, Brenda held various senior marketing roles in innovative and category-leading technology companies, including three years at LogicLibrary, Inc., a leading provider of software and services that made it possible for enterprises to manage and reuse their software development assets. At LogicLibrary, Brenda focused on a wide range of marketing initiatives, acting as the primary company spokesperson for press and analysts, and as a key contributor to demand generation activity and company events.
"Matrix Solutions solves real-world business and sales issues for the media industry" said Hetrick. "I look forward to the opportunity of expanding our strong brand recognition, satisfying our current customers' business needs and mapping out strategies to penetrate new market segments."
"The additions of Mike and Brenda will enable us to further
build upon our success as the leading sales management solution for
media organizations," said Suzy Teele, President of Matrix
Solutions. "Their experience and expertise will enable us to
continue to support our existing customers, diversify our customer
base and capitalize on new opportunities."
About Matrix Solutions
Matrix Solutions is the leading provider of sales management
software for media companies who sell advertising. Our software
products, Matrix SalesCenter™ and MatrixPlus™, help sales
professionals develop and implement strategies to grow advertising
revenue by providing the answers to questions about sales history
and trends, and the tools to manage and grow customer relationships
and opportunities. Founded by a media company executive in 1992,
Matrix Solutions serves approximately 10,000 customers at over 800
outlets representing more than 50 media groups throughout North
America. Some of our customers include Cox Television, Entercom,
Entravision, Time Warner Cable, LIN Television, the Tampa Tribune
and many others. For more information, visit www.matrixformedia.com.
Contact:
Brenda Hetrick
Matrix Solutions
bhetrick@matrixformedia.com
412.697.3020 (O)
412.996.4386 (M)
