Pittsburgh, PA, Tuesday, April
29, 2008
Entravision Communications Selects
MatrixPlus Software for Radio
Division
Entravision Communication media
sellers use CRM and sales operations
solution to
increase advertising revenue and
win more business.
Matrix Solutions, the industry
leader in providing sales strategy
software and consulting services
to media companies, today announced
that Entravision Communications
has signed an agreement to equip
their radio division with MatrixPlus™,
the leading sales strategy and CRM
tool suite for the media industry.
Eddie Melendez, Vice President
and Director of Sales at Entravision
Communications said: “Over
the past
eight years, our television division
has used MatrixPlus to achieve our
strategic planning, selling, and
forecasting objectives. MatrixPlus
has saved our salespeople time and
increased their productivity, which
has contributed to our company’s
growth and profitability. I have
every reason to expect the same
benefits
by implementing MatrixPlus in our
radio division.”
MatrixPlus is the only solution
tailored to the unique needs of
media selling, integrating the tools
necessary
to take the sales process from strategy
to execution. MatrixPlus anticipates
the need to proactively,
efficiently and strategically manage
and communicate with customer accounts
and gives sales and
operations management special views.
From historical and future revenue
streams, to convergent selling
initiatives, users gain greater
insight, are able to gauge trends
and investigate hot button report
items.
About Matrix Solutions
and MatrixPlus
Matrix Solutions is the industry
leader in providing sales strategy
software and consulting services
to media
companies encompassing print, television,
radio, cable, online and outdoor.
Today over 800 customer sites
and 10,000 users depend on Matrix
Solutions to achieve their sales
planning, strategic selling and
forecasting objectives as part of
their daily routine to ensure their
selling efforts yield the greatest
results.
Matrix Solutions is headquartered
in Pittsburgh, PA. For more information,
visit www.matrixplus.com.
Contact:
Deborah Shearman, Vice President
Product Management & Marketing
Matrix Solutions
412-697-3070
dshearman@matrixplus.com
Leslie Currie, Senior Marketing
Specialist
Matrix Solutions
412-697-3076
lcurrie@matrixplus.co
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