Pittsburgh, PA, Tuesday, April 15,
2008
Bonten Media Group Selects Matrix
Solutions to Provide Sales Strategy
Tool for Enhanced Media Sales
Bonten Media sellers use CRM and
sales operations solution to increase
advertising
revenue and win more business.
Today, Matrix Solutions announced
that Bonten Media Group has signed
an agreement to equip all of their
16 television media sales teams and
corporate headquarters with MatrixPlus™,
the leading sales strategy and CRM
tool suite for the media industry.
“When the amount of money you
make depends on the amount you sell,
it's crucial to know you're focusing
on the right accounts… that's
why we chose MatrixPlus”, commented
Tom Stemlar, senior vice-president
of sales at Bonten Media Group.
MatrixPlus is the only solution tailored
to the unique needs of media selling,
integrating the tools necessary
to take the sales process from strategy
to execution. MatrixPlus anticipates
the need to proactively,
efficiently and strategically manage
and communicate with customer accounts
and gives sales and
operations management special views.
From historical and future revenue
streams, to convergent selling
initiatives, users gain greater insight,
are able to gauge trends and investigate
hot button report items.
About Matrix Solutions and
MatrixPlus
Matrix Solutions is the industry
leader in providing sales strategy
software and consulting services to
media
companies encompassing print, television,
radio, cable, online and outdoor.
Today over 800 customer sites
and 10,000 users depend on Matrix
Solutions to achieve their sales planning,
strategic selling and
forecasting objectives as part of
their daily routine to ensure their
selling efforts yield the greatest
results.
Matrix Solutions is headquartered
in Pittsburgh, PA. For more information,
visit www.matrixplus.com.