PITTSBURGH, PA, March 22, 2006
Matrix Solutions Announces Executive Promotions to Management
Team
Leading Sales Strategy Management Software Company Enhances
Executive Staff to Drive Future Technology and Business Advancements
for Media Industry
PITTSBURGH, PA, March 23, 2006 - Matrix Solutions, the leading
provider of sales strategy management software for the media sales
industry, today announced the promotion of D.J. Cavanaugh to President
and Brian Lunt to Chief Operating Officer.
Gary Diven, Matrix Solutions’ founder and managing partner
said, “I am pleased with the quality and depth of management
and talent at all levels of the Company. The promotions we are
announcing today enable the dedication and focus of its leaders
to evolve in order to drive technical and business innovations,
ensuring the growth and future of Matrix Solutions.”
Prior to moving into his new role, Cavanaugh has had 6 years
of executive leadership as Matrix Solutions’ General Manager
and VP of Sales. In his role as president, he will be responsible
for guiding Matrix Solutions’ future strategies and direction.
“Having been on the other side of the desk, as a manager
with different media companies, I have great respect for the many
challenges that our customers face every day. Selling advertising
has evolved greatly over the past few years and I am proud to
be leading a company that not only recognizes these changes, but
strives to be out in front of them,” says Cavanaugh, “I
am very fortunate to have a group of people around me that truly
understands what it means to create Raving Fans of customers.
The success that I have in fulfilling our future vision will be
directly attributable to the work of our dedicated team.”
Assuming the role of chief operating officer, Brian Lunt will
be responsible for all financial and operational areas of the
business including finance and administration, legal, and human
resources. “It’s very exciting to see our company
expand and develop. In doing so, it provides opportunities for
our people to do the same,” says Lunt.
D.J. Cavanaugh has been the primary driver of Matrix Solutions’
focus on sales strategy solutions for media sellers. Cavanaugh
is able to leverage over 18 years experience strategizing, managing,
marketing, selling and investing in technology for the broadcast
sales industry. He helps Matrix Solution's premiere customers
define their long-term sales management and strategic plans to
meet their sales goals and objectives by realizing greater revenue
potential and executing more strategically. Cavanaugh joined Matrix
Solutions in part by being an early user of the company’s
flagship software product, MatrixPlus, during his career in broadcast
advertising sales management. His experience in sales strategy
and in combination with in-depth knowledge of sales management
in the media industry has enabled him to guide the development
of high-value, innovative solutions for customers of Matrix Solutions.
Brian Lunt joined Matrix Solutions in 2000 and has served as
Vice President of Operations. Under his leadership, the company
has experienced average annual customer growth of 100+%. Lunt
brings more than 22 years of business management experience in
the industries of financial services and technology encompassing
both regional and national enterprises.
About Matrix Solutions
Matrix Solutions offers MatrixPlus, the leading Sales
Strategy and CRM tool suite for the media industry. MatrixPlus
is the only solution tailored to the unique needs of media selling
for television, cable, print and radio businesses, integrating
the tools necessary to take the sales process from strategy to
execution. MatrixPlus anticipates a salesperson’s
need to proactively, efficiently and strategically manage and
communicate with customer accounts and gives sales and operations
management special views. From historical and future revenue streams
to convergent selling initiatives, sales people and sales managers
gain greater insight, gauge trends, investigate hot button report
items as they appear. The power of MatrixPlus along with
Matrix Solutions’ commitment to a gold standard of customer
service and support has resulted in 700+ customer sites across
North America. MatrixPlus was introduced to the broadcast industry
in 1992 and is headquartered in Pittsburgh, PA. For more information
or a demonstration of MatrixPlus software visit www.matrixplus.com
or call toll-free (877) 687-9066.
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