PITTSBURGH, PA, December 20, 2005
Matrix Solutions, Leading Sales Strategy Management Software
Company, Names New Director of Sales and Training
Sales and Technology Expert Takes Reigns of Sales and Training
Organization to Drive Growth and Optimize Customer Account Performance
PITTSBURGH, PA, December 20, 2005 - Matrix Solutions, the leading
provider of sales strategy management software for the media
sales industry, today announced the promotion of Gary Crawford
to Director of Sales and Training.
Crawford will be responsible for key customer facing functions,
including customer training and relationship management, and
for driving the company’s sales and growth efforts. Crawford
and his team will assist customers by showing them how to best
optimize the management of their media advertising sales strategy
in order to maximize revenue potentials with MatrixPlus, Matrix
Solutions’ sales strategy tool for broadcast, cable, radio
and print media sales.
Prior to joining Matrix Solutions in April 2002, Crawford held
management positions in training, customer service, and product
implementation for MediaSite, Inc. and NeoDyme Technologies.
Preceding this, he held sales and management positions with
Trans Union L.L.C. where he was a two-time winner of the “Golden
Circle” award as part of the company’s top 1% of
Account Managers. Crawford is a graduate of Robert Morris University.
“I am extremely pleased that Gary Crawford has accepted
the position of Director of Sales and Training at this very
exciting stage in Matrix Solutions' growth," said D.J.
Cavanaugh, the company’s vice president and general manager.
“Matrix Solutions is committed to delivering high business
value and satisfaction for our customers. Gary's talent and
leadership will ensure that we continue to meet and exceed these
goals.”
About Matrix Solutions
Matrix Solutions offers MatrixPlus, the leading Sales
Strategy and CRM tool suite for the media industry. MatrixPlus
is the only solution tailored to the unique needs of media selling
for television, cable, print and radio businesses, integrating
the tools necessary to take the sales process from strategy
to execution. MatrixPlus anticipates a salesperson’s
need to proactively, efficiently and strategically manage and
communicate with customer accounts and gives sales and operations
management special views. From historical and future revenue
streams to convergent selling initiatives, sales people and
sales managers gain greater insight, gauge trends, investigate
hot button report items as they appear. The power of MatrixPlus
along with Matrix Solutions’ commitment to a gold
standard of customer service and support has resulted in 700+
customer sites across North America. MatrixSolutions was introduced
to the broadcast industry in 1992 and is headquartered in Pittsburgh,
PA. For more information or a demonstration of MatrixPlus
software visit www.matrixplus.com
or call toll-free (877) 687-9066.