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PITTSBURGH, PA, December 20, 2005

Matrix Solutions, Leading Sales Strategy Management Software Company, Names New Director of Sales and Training

Sales and Technology Expert Takes Reigns of Sales and Training Organization to Drive Growth and Optimize Customer Account Performance

PITTSBURGH, PA, December 20, 2005 - Matrix Solutions, the leading provider of sales strategy management software for the media sales industry, today announced the promotion of Gary Crawford to Director of Sales and Training.

Crawford will be responsible for key customer facing functions, including customer training and relationship management, and for driving the company’s sales and growth efforts. Crawford and his team will assist customers by showing them how to best optimize the management of their media advertising sales strategy in order to maximize revenue potentials with MatrixPlus, Matrix Solutions’ sales strategy tool for broadcast, cable, radio and print media sales.

Prior to joining Matrix Solutions in April 2002, Crawford held management positions in training, customer service, and product implementation for MediaSite, Inc. and NeoDyme Technologies. Preceding this, he held sales and management positions with Trans Union L.L.C. where he was a two-time winner of the “Golden Circle” award as part of the company’s top 1% of Account Managers. Crawford is a graduate of Robert Morris University.

“I am extremely pleased that Gary Crawford has accepted the position of Director of Sales and Training at this very exciting stage in Matrix Solutions' growth," said D.J. Cavanaugh, the company’s vice president and general manager. “Matrix Solutions is committed to delivering high business value and satisfaction for our customers. Gary's talent and leadership will ensure that we continue to meet and exceed these goals.”

About Matrix Solutions

Matrix Solutions offers MatrixPlus, the leading Sales Strategy and CRM tool suite for the media industry. MatrixPlus is the only solution tailored to the unique needs of media selling for television, cable, print and radio businesses, integrating the tools necessary to take the sales process from strategy to execution. MatrixPlus anticipates a salesperson’s need to proactively, efficiently and strategically manage and communicate with customer accounts and gives sales and operations management special views. From historical and future revenue streams to convergent selling initiatives, sales people and sales managers gain greater insight, gauge trends, investigate hot button report items as they appear. The power of MatrixPlus along with Matrix Solutions’ commitment to a gold standard of customer service and support has resulted in 700+ customer sites across North America. MatrixSolutions was introduced to the broadcast industry in 1992 and is headquartered in Pittsburgh, PA. For more information or a demonstration of MatrixPlus software visit www.matrixplus.com or call toll-free (877) 687-9066.

     

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