PITTSBURGH, PA, November 17, 2005

Matrix Solutions Sets New Standard for Strategic Sales Operation Solutions with Version 4.0 of MatrixPlus™ Suite

MatrixPlus 4.0 Increases Sales Effectiveness with Sales Intelligence and 3-D Insight for Strategic Selling.

PITTSBURGH, PA, November 17, 2005 – - Matrix Solutions, the leading provider of sales strategy management software for the media sales industry, today announced the general availability of MatrixPlus v4, the latest release of the company’s sales strategy software. MatrixPlus equips salespeople and sales managers with intuitive tools for strategic selling.

MatrixPlus v4 combines traffic system billing data with other key account and prospect information that resides outside of traffic, including other advertising venues, to give salespeople and their managers a 3-D view of their accounts, sales activities and their business. MatrixPlus allows users to easily generate reports to support sales strategy, sales operations and customer relationship management (CRM) initiatives and to measure the effectiveness of their plans and progress. The software tools lets users assess an array of elements in their sales plan enabling a media selling process that enhances account performance and provides actionable customer information. MatrixPlus users apply the capabilities of the system to identify, prioritize, plan and act on the most optimal sales opportunities.

“A well-designed strategic selling plan with an eye for the future drives tremendous value for businesses. MatrixPlus v4 is smarter and more powerful than ever before and enables our media clients to develop and apply leading-edge sales strategy practices to the total sales process,” commented D. J. Cavanaugh, vice president and general manager of Matrix Solutions, “It’s the only suite of sales strategy tools that is tailored to the media sales industry. It is intuitively designed and easy-to-use, and brings together qualitative and quantitative information that is essential to developing effective sales strategies.”

MatrixPlus v4 suite of strategic sales tools enables greater insight into accounts and sales effectiveness through five points of differentiation:

• CRM for Sales – access to detailed customer and prospect information enabling salesperson to collect, share, organize, and cross-reference both qualitative and quantitative information.
• Flexible report engine – allows a user to customize reports and store in a personal “file cabinet”. Reporting standards incorporate media industry best practices. Reports are interactive resulting in instant report changes, and access to trend information and hot-button report items with as little as a single click.
• Budget flexibility – review budget information on any report, single-click to budget details by account, revenue type, sales person and office.
• Customer/Prospect Account Repositories – consolidate and create consistent account and prospect data, insert and archive links to sales presentations and proposals, and determine key accounts, client’s advertising needs, account budget estimates – and view at-a-glance.
• Forecast on-the-fly - Forecast with added insight with right-click drill-downs to relevant information. Take advantage of the ability to forecast from within any report.
  

"MatrixPlus has already saved weeks of tedious work on Account List Management. It has totally eliminated account conflicts with its electronic filing system. Our record keeping and ability to merge and maintain history of accounts that have changed agencies is now a breeze,” commented Dave Slazinik, local sales manager of KMOV-TV 4 in St. Louis, “MatrixPlus has also helped us fix the troublesome task of getting the AE's projections correct. We have not even scratched the surface yet of all MatrixPlus can do to help our sales efforts."

“Our vision for the future of media sales is an indication of our leadership in the market and our commitment to providing strategic sales operations solutions with and beyond the release of MatrixPlus v4. We’re working closely with our customers to understand the future of their businesses and the associated challenges so we can continue to provide essential strategic sales tools that meet the needs of the market today as well as the future,” commented Cavanaugh, “We see greater significance and impact in non-traditional revenue and projects and with this version, have provided users with greater insight into the effectiveness of those initiatives.

Features of MatrixPlus v4:

• Integration of billing history and forecasting with qualitative account and prospect information.
• Extensive account list management and maintenance for contact accuracy.
• Complete, integrated forecasting and budgeting
• Enhancements to special projects—accurate tracking of dollars spent, ROI and labor intensity for all special sales projects
• Summary tracking for client and prospect communications, proposals and projects, including non-traditional revenue (NTR) tactics.
• An integrated, analytical view of convergent selling initiatives.

About Matrix Solutions

Matrix Solutions offers MatrixPlus, the leading Sales Strategy and CRM tool suite for the media industry. MatrixPlus is the only solution tailored to the unique needs of media selling for television, cable, print and radio businesses, integrating the tools necessary to take the sales process from strategy to execution. MatrixPlus anticipates a salesperson’s need to proactively, efficiently and strategically manage and communicate with customer accounts and gives sales and operations management special views. From historical and future revenue streams to convergent selling initiatives, sales people and sales managers gain greater insight, gauge trends, investigate hot button report items as they appear. The power of MatrixPlus along with Matrix Solutions’ commitment to a gold standard of customer service and support has resulted in 700+ customer sites across North America. Matrix Solutions was introduced to the broadcast industry in 1992 and is headquartered in Pittsburgh, PA. For more information or a demonstration of MatrixPlus software visit www.matrixplus.com or call toll-free (877) 687-9066.