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PITTSBURGH, PA, April 21, 2005

Matrix Solutions Announces Launch of MatrixPlus™ v4

Release Date Set for Third Quarter 2005

PITTSBURGH (April 21, 2005) – Matrix Solutions, developers of MatrixPlus™ Media Sales Strategy software, is pleased to announce that MatrixPlus 4.0 will be released during the third quarter of 2005. The release encompasses over 250 customer-initiated enhancements and evolves key elements of the solution to a new level including: account linking, contact management, reporting and analysis. The new version introduces IntelliLink Technology™, an automated account linking option (based on existing MatrixPlus linking capability) and AgileReports™, an expansion of MatrixPlus reports that provides an ultra-flexible dialog for creating and managing personalized views of essential business reports. The upcoming release also touts improved ease-of-use, enhanced communication and sharing capabilities, and integrated Help to shorten the learning curve for new users. The software will support Microsoft® Windows® 98, Microsoft Windows 2000, Microsoft Windows XP®, Microsoft Windows Server™ 2000, and Microsoft Windows Server 2003. MatrixPlus 4.0 is the first major release since Matrix Solutions joined the Microsoft Empower for ISV's program.

MatrixPlus was designed by media professionals to address the unique and dynamic business needs of media salespeople and their managers. This innovative product is an integrated suite of sales strategy, operations and sales CRM tools that enables media sales professionals to quickly zero in on strategic accounts and formulate the most productive sales action plans. In addition, MatrixPlus anticipates a sales professional's need to strategically manage and stay in-touch with their accounts by facilitating fast access to contact information and communication, and comprehensive views of account status. For corporate, regional and other managers, MatrixPlus offers the flexibility to measure and follow the progress of a sales staff and spotlights management hot buttons. Essential items such as non-traditional revenue, new business and attrition can be easily tracked and viewed for single or multiple outlets and across lines of business.

About Matrix Solutions

Matrix Solutions opened its doors to the broadcast industry in 1992 and is headquartered in Pittsburgh, PA. The company's primary product, MatrixPlus, is the leading sales strategy and sales CRM tool suite for the media industry. The product is the only solution tailored to meet the unique needs of media selling for television, cable, print and radio businesses. The power of MatrixPlus, along with Matrix Solutions' commitment to a gold standard of customer service and support, has resulted in 650+ customer sites across North America. For more information or a demonstration of MatrixPlus software, visit www.matrixplus.com or call toll-free (877) 687-9066.

     

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