PITTSBURGH, PA, October 29, 2007

Liberty Corporation (NYSE: LC) to Use MatrixPlus Software in All Stations

PITTSBURGH, PA (December 19, 2002) – Matrix Solutions has announced that the Liberty Corporation (Greenville, SC) will be using MatrixPlus software in all 15 of the company’s network-affiliated television stations. MatrixPlus assists broadcast sales professionals in developing time saving sales strategies and focusing sales efforts on prospects with the greatest growth potential and revenue contribution.

According to Linda Blackburn, General Sales Manager at WTOL-TV (Toledo, OH), “MatrixPlus puts all the information we need at our fingertips. From generating a client history to knowing what an AE has pitched and what is pending, MatrixPlus makes it fast and simple. We’re excited to have MatrixPlus in all the Liberty stations – it’s a huge time-saver and has changed the way we sell.”

Designed by Broadcast Sales Industry experts, MatrixPlus allows stations to download historical and future billing information directly from their traffic system into a nine-cell matrix. Each cell has a numerical value (1-9), allowing stations to organize and view prospects and customers by dollar contribution and growth potential. This unique concept gives stations the ability to clearly focus in on targeted areas, therefore improving sales effort effectiveness, saving time and increasing revenue.

A major group broadcaster, the Liberty Corporation owns 15 network-affiliated television stations, including eight NBC, five ABC and two CBS affiliates. In addition, Liberty is the sales representative for the WB network cable channel in five markets and owns CableVantage Inc., a cable advertising sales group representing nearly 500,000 subscribers. Take Ten Productions and Broadcast Merchandising Corporation are also operating subsidiaries within the Liberty Corporation.

MatrixPlus was introduced to the Broadcast Sales Industry in 1992. Licensed to television and radio stations nationwide, MatrixPlus software users currently include such organizations as Susquehanna Radio, Gannett Company, Inc., Clear Channel Communications, Inc. and Media General Broadcast Group. For more information or a demonstration of MatrixPlus software visit www.matrixplus.com or call toll-free (877) 687-9066.