PITTSBURGH, PA, November 22, 2002
MatrixPlus Software Installed at All E.W. Scripps (NYSE:
SSP) Television Stations
PITTSBURGH, PA (November 22, 2002) – The E.W. Scripps Company
(Cincinnati, OH) has selected MatrixPlus as the software that
will be used by all company television stations nationwide. MatrixPlus
software, a product of Pittsburgh-based Matrix Solutions, enables
television and radio stations to develop, monitor and implement
successful advertising sales strategies.
According to D.J. Cavanaugh, Vice President/General Manager for
Matrix Solutions, “We’re excited to have all of E.W.
Scripps’ stations using MatrixPlus. Implementing the software
company-wide means all of the stations will be ‘speaking
the same language’ – and will give them the synergy
to operate and communicate efficiently as individual stations
and as a group.”
Designed by Broadcast Sales Industry experts, MatrixPlus allows
stations to download historical and future billing information
directly from their traffic system into a nine-cell matrix. Each
cell has a numerical value (1-9), allowing stations to organize
and view prospects and customers by dollar contribution and growth
potential. This unique concept gives stations the ability to clearly
focus in on targeted areas, therefore improving sales effort effectiveness,
saving time and increasing revenue.
The E.W. Scripps Company (NYSE:SSP) is a diverse media organization
with interests in newspaper publishing, broadcast television,
cable television programming and interactive media. Scripps operates
21 daily newspapers, 10 broadcast TV stations and four cable television
networks. Scripps was one of the nation's first television broadcasters.
Its first television station was also Ohio's first: WEWS in Cleveland,
which went on the air in 1947. Half a century later, Scripps'
10 broadcast television stations (six ABC; three NBC; one independent)
reach one in every 10 homes in America. The company is one of
the largest independent operators of ABC affiliates in the country.
MatrixPlus was introduced to the Broadcast Sales Industry
in 1992. Licensed to television and radio stations nationwide,
MatrixPlus software users currently include such organizations
as Susquehanna Radio, Gannett Company, Inc., Clear Channel Communications,
Inc. and Media General Broadcast Group. For more information or
a demonstration of MatrixPlus software visit www.matrixplus.com
or call toll-free (877) 687-9066. |