PITTSBURGH, PA, July 24, 2002

Gannett Co., Inc. Installs MatrixPlus Software in Select TV Stations

PITTSBURGH, PA (July 24, 2002) – Gannett Co., Inc. (NYSE: GCI) has recently installed MatrixPlus software in four additional television stations including WTSP-TV (Tampa-St. Petersburg, FL), WKYC-TV (Cleveland, OH), WZZM-TV (Grand Rapids, MI) and WUSA-TV (Washington, D.C.). A product of Pittsburgh-based Matrix Solutions, MatrixPlus assists Broadcast Sales organizations to develop structured sales strategies and increase sales. Currently, nearly one quarter of Gannett television stations use MatrixPlus software.

Designed by Broadcast Sales Industry experts, MatrixPlus allows stations to download historical and future billing information directly from their traffic system into a nine-cell matrix. Each cell has a numerical value (1-9), allowing stations to organize and view prospects and customers by dollar contribution and growth potential. This unique concept gives stations the ability to clearly focus in on targeted areas, therefore improving sales effort effectiveness, saving time and increasing revenue.

According to Chuck DeVendra, General Sales Manager for WTSP-TV (Tampa-St. Petersburg, FL), "MatrixPlus has become one of the most important resources in our sales effort. From account management to category reports and revenue projections, MatrixPlus is a one-stop source for accurate and timely information. The software has ‘supercharged’ our traffic system and made us better managers.”

Gannett Co., Inc. is an international news and information company that publishes 94 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns in excess of 300 non daily publications in the USA, and USA WEEKEND, a weekly newspaper magazine. In the United Kingdom, Gannett subsidiary Newsquest plc publishes more than 300 titles, including 15 daily newspapers. Gannett also operates 22 television stations in the United States, and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

MatrixPlus was introduced to the Broadcast Sales Industry in 1992. Licensed to television and radio stations nationwide, MatrixPlus software users currently include such organizations as Media General Broadcast, New York Times Broadcast, EW Scripps and Infinity Broadcasting. For more information or a demonstration of MatrixPlus software, visit www.matrixplus.com or call toll-free (877) 687-9066.