PITTSBURGH, PA, July 1, 2002

MatrixPlus Software to be used in All Susquehanna Radio Stations

PITTSBURGH, PA (July 1, 2002) – Matrix Solutions, the developers of MatrixPlus software, announced Susquehanna Radio (York, PA) will be using MatrixPlus in all of the company’s radio stations. MatrixPlus enables Broadcast Sales organizations to develop structured sales strategies through Forecasting, Project Analysis, Salesperson Review and Account List Management.

Designed by Broadcast Sales Industry experts, MatrixPlus utilizes invaluable traffic system information by organizing it into a nine-cell matrix. Based on specific criteria, clients and prospects are assigned a number (1-9) and grouped accordingly. By using a clear, organized and visual approach, salespeople know a client or prospect’s “value” based on dollar contribution and growth potential. This innovative concept gives stations the focus needed to direct sales efforts, save time and increase revenue.

According to Dwight Walker, Vice President-General Manager of Susquehanna San Francisco, “MatrixPlus has changed the way we work. At the touch of a button, we now have access to historical and prospective information about the stations’ most important sales numbers. There’s no question we have a competitive advantage with MatrixPlus. We don't waste time anymore – now it's just point and click!”

Susquehanna Radio Corporation is one of the 10 largest radio group broadcasters in the nation. The first station in the Susquehanna portfolio was York, Pennsylvania's WSBA-AM, founded in 1942. Today, the company owns and/or operates radio stations nationwide in cities such as San Francisco, Dallas/Ft. Worth, Houston, Atlanta, Cincinnati and Indianapolis.

MatrixPlus was introduced to the Broadcast Sales Industry in 1992. Licensed to television and radio stations nationwide, MatrixPlus software users currently include such organizations as Media General Broadcast, New York Times Broadcast, EW Scripps and Infinity Broadcasting. For more information or a demonstration of MatrixPlus software, visit www.matrixplus.com or call toll-free (877) 687-9066.