PITTSBURGH, PA, June 7, 2002

Media General Broadcast Selects MatrixPlus Software for use in 26 Stations

PITTSBURGH, PA (June 7, 2002) – Media General Broadcast (NYSE: MEG) of Richmond, VA has recently selected MatrixPlus as the software product the company will be using in its 26 network-affiliated television stations. MatrixPlus software, a product of Pittsburgh-based Matrix Solutions, assists Broadcast Sales organizations in developing, monitoring and implementing structured sales strategies.

Designed by Broadcast Sales Industry experts, MatrixPlus allows stations to download historical and future billing information directly from their traffic system into a nine-cell matrix. Each cell has a numerical value (1-9), allowing stations to organize and view prospects and customers by dollar contribution and growth potential. This unique concept gives stations the ability to clearly focus in on targeted areas, therefore improving sales effort effectiveness, saving time and increasing revenue.

According to D.J. Cavanaugh, Vice President of Sales and Service for Matrix Solutions, “We’re thrilled to have Media General Broadcast as a new user of MatrixPlus. Every level of Media General believes in the concept of having a structured sales strategy and the tools to be successful – it’s exciting to have a new customer that will take full advantage of all the features MatrixPlus has to offer.”

“We’re very excited about the recent partnership Media General Broadcast has formed with Matrix Solutions”, says Tom Conway, Vice President of Sales for Media General Broadcast. “MatrixPlus will make our television stations smarter on the streets, give us a better reading with our advertisers and help us generate more revenue. The people at Matrix Solutions have been very attentive to our expectations and we look forward to a long and profitable relationship.”

Media General (NYSE: MEG) is an independent communications company situated primarily in the Southeast with interests in newspapers, television stations, interactive media and diversified information services. The company's 26 network-affiliated television stations reach more than 30 percent of the television households in the Southeast, and nearly 8 percent of those in the United States.

MatrixPlus was introduced to the Broadcast Sales Industry in 1992. Licensed to television and radio stations nationwide, MatrixPlus software users currently include such organizations as Media General Broadcast, New York Times Broadcast, EW Scripps and Infinity Broadcasting. For more information or a demonstration of MatrixPlus software, visit www.matrixplus.com or call toll-free (877) 687-9066.