PITTSBURGH, PA, April 15, 2002

New York Times Broadcast Group is Newest User of MatrixPlus Software

Pittsburgh, PA (April 15, 2002)—The New York Times broadcast group joined several other prominent media groups today as the latest user of MatrixPlus ä account management software. The Times will use Matrix in six of its television stations and at the corporate level to get better information, save time and increase productivity in working with its advertising accounts.

“We are thrilled to add a prestigious account like The New York Times to our rapidly growing list of MatrixPlusä software users,” claims DJ Cavanaugh, Vice President-Sales/Service for Matrix Solutions. The New York Times joins ABC Television and Radio, Hearst-Argyle, Cox Television and Belo among MatrixPlusä partners. With the addition of The New York Times, MatrixPlus now serves over 200 television and radio stations and works with over 25 broadcast groups. MatrixPlusä is a total sales operating plan that is designed to provide an overall sales strategy for stations and broadcast groups.

Developed in Pittsburgh by broadcast sales industry experts, MatrixPlusä allows users to download historical and future billing information directly from their traffic system into specially designed software. The information is then organized into an easy-to-understand nine-cell grid called an Account Analysis Matrix.

With MatrixPlus stations have immediate access to up-to-date sales information, organized by a prospect or customer’s dollar contribution and growth potential. Features and benefits include customizable reports; instant access to account list information and billing history; complete account forecasting and budgeting; immediate salesperson accountability; innovative compensation module; accurate tracking of dollars spent, ROI, and labor intensity of all special sales projects; useful account linking and transferring features; and seamless data management during traffic system changeovers.

While station internal resources may provide some information that MatrixPlusä organizes and disseminates, MatrixPlus users find this software system provides a more accurate view and management of data, which provides an overall sales strategy. A demonstration of MatrixPlusä is available at www.matrixplus.com.