Matrix Solutions Library
Matrix Solutions' Library includes white papers and case studies, and links to associations, news and resources for the television, cable, syndication, publishing and newspaper industries.
Learn more about MatrixPlus:
MatrixPlus Overview Brochure (PDF)
MatrixPlus Core Datasheet (PDF)
MatrixPlus Account Strategy & Analytics Datasheet (PDF)
MatrixPlus Sales CRM Datasheet (PDF)
MatrixPlus Sales Team Management Datasheet (PDF)
MatrixPlus AgileReports Datasheet (PDF)
Matrix Solutions White Paper: Increase Sales Effectiveness in a Convergent World with MatrixPlus
Industry News and Events
Industry News
Broadcasting & Cable
News source for television industry including information on programming, finance, technology, regulatory and media trends.
CAB's OneTV World
Cable Advertising Bureau's resource for current cable television media insights and advertisers and agencies.
Newspapers & Technology
A monthly trade publication for newspaper publishers and department managers involved in applying and integrating technology.
Radio and Television Business Report (RBR/TVBR)
Radio and television broadcasting news reports.
Industry-Related Research and Trends
Industry-Related Research
Media Week: “Big Media Looks to Reinvent Itself ”
Examples of how large media companies are experimenting alternative distribution channels in response to audience disaggregation.
NYT: “Our Ratings, Ourselves”
An in depth discussion of the challenges and solutions to measuring viewership in a world where entertainment venues and how they are consumed, is shifting.
Deloitte Touche Tomatsu: TMT Trends: Predictions, 2005, A focus on the media sector”
Federation of the Periodical Press, “Routes to Success for Consumer Magazine Websites”
National Trade Organizations, Directories and Resource Sites
Includes organizations whose vision and goals are synergistic with Matrix Solutions.
Organizations
Cable & Telecommunications Association for Marketing (CTAM)
Resources, tools, ideas and contacts for the cable telecommunications marketing industry.
International Newspaper Marketing Association (INMA)
The International Newspaper Marketing Association is a non-profit member organization dedicated to recognizing and extending marketing activities of newspapers.
National Association of Broadcasters (NAB)
A full-service trade association that promotes and protects the interests of radio and television broadcasters.
National Cable and Television Association (NCTA)
Trade association of the cable industry in the United States cable operators, cable program services, equipment suppliers and service providers to the industry.
Syndicated Network Television Association (SNTA)
Television program syndicators that provide information to the advertising community about the benefits of syndication.
Television Bureau of Advertising (TVB)
A not-for-profit trade association for America 's broadcast television industry that supports local broadcast television to the advertising community.
Directories and Resource Sites
Mediapost
Free resource directory for media planners and buyers.
TV Technology
Practical and useful information, current news, and in-depth reviews for anyone in broadcasting or production.
