Gary Diven
- Founder & Managing Partner
Gary Diven is Founder and
Managing Partner of Matrix Solutions which he founded in 1992 when he developed the concept for Matrix
Plus, the flagship software product of Matrix Solutions. His time with Matrix Solutions is preceded by executive level positions in the areas of marketing and research in the broadcasting industry and in retail marketing and management.
During his role as a national retail marketing manager for Sears Roebuck and Company, Mr. Diven worked with a matrix analysis strategy to implement tactical and focused product line planning.
He later adapted the retail matrix methodology, changing the axis definitions to accommodate a strategic sales management approach, to facilitate strategic sales planning for the media industry during his tenure as head of strategic planning and research with Group W Broadcasting/KDKA-TV. Mr. Diven saw the need for sales information that was easily accessible and obviously actionable by media salespeople and sales managers.
During this initial period of product development, he developed a strategic sales management solution to address the needs for precise sales management intelligence and to solve the shortcomings of existing systems. Mr. Diven designed a sales software tool that would accept customer billing data from traffic systems and, in combination with input of qualitative data, would enable media sellers to be proactive in their approach and able to build better sales strategies. The result was an innovative system that equipped salespeople and managers with insightful reports, robust account information, forecasting capabilities, and account management capabilities for a focused sales approach. An early version of the current MatrixPlus product was successfully rolled out to KDKA-TV in Pittsburgh, then later to all of the Group W Broadcasting stations and national rep offices.
Mr. Diven left Group W Broadcasting to develop and market MatrixPlus for the media sales industry . Since the product's introduction in 1992, countless enhancements and features have been added, making the product stronger with every new release. Today, more than 800 customers, including ABC Television, Hearst-Argyle Television, Cox Broadcasting and Belo Corporation, use MatrixPlus to retain customers, reduce costs and grow business. Mr. Diven is principal owner and investor in Matrix Solutions.
Mr. Diven holds a BA with double major in Economics and Business Management from Franklin and Marshall College.
DJ
Cavanaugh - President
In his role as Partner and President of Matrix Solutions, D.J. Cavanaugh is able to leverage nearly 20 years experience strategizing, managing, marketing, selling and investing in technology for the broadcast sales industry. He helps Matrix Solution's premiere customers define their long-term sales management strategic plans to meet customers' sales goals and objectives in order to achieve greater revenue potential and execute more strategically. Mr. Cavanaugh is responsible for developing and executing strategic business and growth initiatives for Matrix Solutions. He works closely with the management team to develop the company vision and implementation of strategic plans.
Mr. Cavanaugh joined Matrix Solutions in part by being an early user of MatrixPlus , the flagship software product of Matrix Solutions, during his career in broadcast advertising sales management. His experience in sales strategy and using MatrixPlus has enabled him to develop innovative solutions for customers of Matrix Solutions making it possible for the company to grow from 70 customers in 2000 to over 800 customers today.
Prior to joining Matrix Solutions in 2000, Mr. Cavanaugh's extensive broadcast management career spanned both television and radio. At CBS Owned and Operated KDKA-TV, Mr. Cavanaugh developed sales strategies, directed the local sales team, managed special NTR projects like the nationally renowned For Kids Sake campaign and negotiated pre-season NFL broadcast rights. During his sales management tenure, KDKA-TV experienced double-digit growth each year. As Director of Sales at Infinity Radio, Mr. Cavanaugh also directed the sales team and helped lead the converged selling process where he was instrumental in developing the sales strategy program for four Pittsburgh radio stations.
Mr. Cavanaugh holds a B.A. in Communications from the University of Pittsburgh.
Brian Lunt
- Chief Operating Officer
Brian Lunt joined Matrix Solutions management team in 2000. Mr. Lunt is responsible for all financial and operational areas of the business including finance and administration, legal, and human resources to his post as Partner and Chief Operating Officer for Matrix Solutions. During his tenure, Matrix Solutions has experienced average annual customer growth of 100+%.
Mr. Lunt brings more than 22 years of business management experience in the industries of payment and financial services and technology encompassing both regional and national enterprises. Prior to joining Matrix Solutions, Mr. Lunt served in several management positions including product marketing, sales and service with a subsidiary of a Fortune 500 company, First Data Corporation, which provides electronic commerce and payment service solutions. During his tenure, he was responsible for planning and executing both national and local sales and product strategies for the company's e-commerce initiative. In addition, he established several vertical marketing programs targeted at industries with high potential that were being under-served. Prior to these assignments, Mr. Lunt was District Sales & Service Manager for New England where he introduced formalized sales training and an innovative tele-service strategy; both later adopted nationwide by the company.
Prior to First Data Corporation, Mr. Lunt was influential in developing and executing plans for establishing an East Coast strategic sales program for Silicon Valley based Cirexx International, which offers circuit board design and fabrication solutions for leading technology companies. Mr. Lunt has also held management positions in mortgage banking and leasing over a ten year period.
Mr. Lunt holds an MBA from Northeastern University and studied business and accounting at the University of New Hampshire.
Christine Lenchner - Director of Training
Ms. Lenchner joined Matrix Solutions management team in 2008. Ms. Lenchner is responsible for providing strategic and tactical development and implementation of client and in-house training services that educate others on the use and application of Matrix Solutions’ software and services. In addition, she is responsible for the development and maintenance of business relationships as supported through the training process.
Ms. Lenchner brings more than 15 years of technical training and development experience to Matrix Solutions. Prior to joining the company, she worked for the University of Pittsburgh Medical Center (UPMC) where she was a Training Manager. During her tenure with UPMC, Ms. Lenchner was responsible for the design, development, and implementation of PeopleSoft financials training throughout the health system. Prior to working for UPMC, Ms. Lenchner worked for Marconi, now Ericsson, as the Technical Training Manager. During this assignment, she she was responsible for the design, development, and delivery of education globally for the Broadband Routing and Switching division.
Ms. Lenchner has a Bachelor of Arts in English from the University of Pittsburgh and Master of Science in Education from Duquesne University.
Gregg Owens - Director of Software Development and Technical Support
Mr. Owens joined Matrix Solutions management team in 2006. In his role, Mr. Owens has responsibility for overall product development, customer installations, and technical support for the company’s entire product suite. His responsibilities include managing new releases for the current platform and overseeing the implementation and support of the next version of the software product.
Mr. Owens brings 18 years of experience developing and managing software development activities through all phases of the product life cycle. Prior to Matrix Solutions, he was the Director of Application Development for Acceris Solutions, formerly Westinghouse Communications, where he led the development of large-scale systems in support of telecommunications business processes. During his tenure, Mr. Owens was responsible for creating revenue assurance initiatives through the design and implementation of software to increase the efficiency of internal activities. Prior to this assignment, Mr. Owens worked at AT&T Bell Laboratories in Holmdel, NJ performing object-oriented modeling of infrastructure network performance.
Mr. Owens has a Masters and a Bachelors degree in Computer Science from the University of Pittsburgh.
