Q. What are the key elements in MatrixPlus that can help me manage my business more strategically?
A.
Strategic Account Management is at the heart of Matrix
Plus. In fact, it is the PLUS in Matrix
Plus. Our 9-cell grid allows you to classify your accounts by a combination of revenue and future potential. Matrix
Plus also provides the necessary tools to better ascertain the needs of your customers and better focus that strategy.
Q. Why should we buy MatrixPlus if our current traffic system supplies the same information?
A.
While Matrix
Plus extracts some key billing information from your traffic system, it is the ability to cleanse and group that data into useful information that makes Matrix
Plus so powerful. In addition, your traffic system does not contain prospect information nor can it provide you the flexibility to view the data in ways that are conducive to accomplishing your many tasks – including forecasting, NTR evaluation, Strategic Account Management and various Sales CRM functions.
Q. What else can MatrixPlus provide that our traffic system can’t?
A.
Matrix
Plus is not just about pulling historical reports. It’s a total Sales Operating Action Plan that is designed to provide an overall sales strategy for your site including:
- Strategic Account Management
- Client Profile and Customer Needs Analysis
- Salesperson Interaction (Forecasting, Project Updates, Planning)
- Salesperson Account Change Previews
Matrix
Plus also has the capacity to create a wide array of reports including:
- Sales Reports
- Pacing Reports
- Forecasting Reports
- Share Tracking Reports
- Special Project Analysis Reports
- Salesperson Review Reports
- Compensation Reports
Q. What is IntelliLink™ Technology?
A.
IntelliLink Technology takes Matrix
Plus account linking to a new level. In addition to being able to link accounts manually, IntelliLink offers greater time savings by providing a mechanism for automatically linking accounts from an invoicing system (Traffic and Billing) as its data is transferred into Matrix
Plus. Once accounts are linked, information provided in reports will combine billing information, displaying greater accuracy of performance results.
Q. What do I gain by using IntelliLink or by manually linking accounts?
A.
With your clients constantly changing agencies, reps and offices, you can’t get an accurate view of your data without linking accounts. Imagine pulling a ranking report for your station only to find that the account that spent $400,000 last year is showing up in two different places (ranked #14 and #58, instead of #3), because they changed agencies halfway through the year. IntelliLink does the work for you, without giving up historical views. Imagine the time you’ll be able to devote to other elements of your job!
Q. How can I use MatrixPlus to make my forecasts more accurate?
A.
Matrix
Plus takes a snapshot each week of what every seller has forecasted for a given month. This allows the manager(s) to provide specific feedback on how well salespeople know their customers.
Q. I need to deliver quarterly and annual performance evaluations of each of my salespeople. What capabilities can I use in MatrixPlus to help me?
A.
There are many capabilities with Matrix
Plus that will allow a manager to provide both quantitative and qualitative feedback to sellers. From budget comparison reports, to attrition and new business analysis, managers will be able to work with salespeople to evaluate past performance and plan for future success.
Q. What does it take to get started with MatrixPlus?
A.
Matrix
Plus has been built to be effective immediately upon installation. In fact, most of our customers realize an excellent return on investment within several months after starting with Matrix
Plus. The average time to install and train a sales team is approximately 6 weeks.
Q. None of my systems has complete information so I’m forced to maintain prospect and customer information separately. This is very cumbersome and causes things to falls through the cracks. Can MatrixPlus help me better manage this information?
A.
No sales organization should have to deal with more than one system to maintain a customer database. With Matrix
Plus you keep BOTH billing clients (past, present and future) AND prospects in one place. Because prospects are “date stamped”, you see how long a prospect has been claimed by a salesperson. Nothing slips through the cracks!
Q. I have to pull customer information from too many sources and put them into a spreadsheet in order to see how close I came to my sales goals. How can MatrixPlus make this process more efficient?
A.
Matrix
Plus streamlines the entire account management process, specifically for the media industry. All components are integrated, enabling you to rely on one interface and information repository to make forecasting more predictable, sales reporting more accurate and salespeople more accountable.
Q. How can MatrixPlus help me with the tedious process of reassigning accounts?
A.
Matrix
Plus has the ability to “what if” scenarios on account reassignments for salespeople. Simply identify specific accounts (or entire agencies) that you would like to reassign and “tag” them. Run a quick report to look at the billing ramifications from several different angles – Year-to-date billing, previous year billing, balance of the year billing, etc. Once you’ve decided on the changes, simply hit “Execute Changes” and the accounts (and all associated billing and contact information) are reassigned to the new salesperson(s).
Q. I need to prove an acceptable ROI on all special projects and promotions at my station. How can MatrixPlus help me?
A.
No other program in media can provide you the detailed information on Special Projects (Non-Traditional Revenue) like Matrix
Plus. Not only can you view the respective ROI for each Project, you can also drill down to get the details on each presentation. Matrix
Plus will also provide with an even more important measurement – Presentation to Sales ratios (CLOSING RATE) for each project.
Q. MatrixPlus provides the capability to do special account grouping. How can I use this to gain a better understanding of my business?
A.
Have you ever been asked to identify the total amount of business that you get from General Motors? Where do you start? How long does it take? With Matrix
Plus, just a few clicks of the mouse will give you a “Custom Group” of advertisers (Chevrolet, GMC, Oldsmobile, Pontiac, etc.). Once this group is created, you’ll be able to pull any/all reports in Matrix
Plus – rankers, pacing, attrition, etc.
